The New Food Products of the Year Award celebrates the best new products by food and beverage manufacturers as they seek to have their best innovations stand out on the shelves in the region. 

This category is valid for food products launched since January 2023. 

The Awards are aimed at encouraging more thoughtful and impactful innovation from Africa.

Judges look out for innovations that strive to meet rising consumer needs and have broken new barriers in the product’s conceptualisation, unique product formulation, processing and packaging, nutrition and other unique attributes. 

The category is divided into the following sub-categories:

FOOD PRODUCT INNOVATION OF THE YEAR

The Award is bestowed upon new food products in the general food industry, including the following sub-sectors: meat, poultry and fish; confectionery and snacks; coffee, tea and cocoa;  savoury and others

BEVERAGE PRODUCT INNOVATION OF THE YEAR

The Award is bestowed upon new products in the beverage industry, including the soft and alcoholic beverages sub-sectors.

GRAIN-BASED PRODUCT INNOVATION OF THE YEAR

The Award is bestowed upon new products in the grains, milling and animal/aqua feed industry.

BAKING & SNACK PRODUCT INNOVATION OF THE YEAR

The Award is bestowed upon new products in the baking and snacks industry.

DAIRY PRODUCT INNOVATION OF THE YEAR

The Award is bestowed upon new products in the dairy industry

READY MEAL PRODUCT INNOVATION OF THE YEAR

The Award is bestowed upon new products in the ready-meals category of the food industry.

ALTERNATIVE FOOD PRODUCT INNOVATION OF THE YEAR

The Award is bestowed upon new products in the free-from, plant-based and alternative products in the food industry.