The New Food Products of the Year Award celebrates the best new products by food manufacturers as they compete to have their best innovations stand out on the shelves in the region. 

The Awards seek to encourage greater and more thoughtful and impactful innovation coming out of Africa’s food industry.

Judges look out for innovations that strive to meet rising consumer needs and have broken new barriers in the product’s conceptualisation, unique product formulation, processing and packaging, nutrition and other unique attributes.