The New Product of the Year Awards celebrate the most unique new food and beverage products coming out of Africa's food and beverage industry. Focus is placed on the unique application of nutrition and health, packaging, ingredients, processing technologies and labelling

Please note that you can apply for as many products as possible. For each product, you must fill this form separately. The new product must be manufactured in Eastern and Central Africa and must have been launched from January 1, 2016 to March 31, 2018. Apart from entirely new products, products with redesigned formulations or packaging or new packaging options shall also be considered. Only manufacturers, retailers and foodservice operators in Eastern & Central Africa can apply for this category


Please note that this will be the primary contact person with the judges for the entire process


P.O. Box and Physical Location of Factory


Please type in clear, short and concise sentences. Attach any relevant documentation or photos to support your application, where applicable. Please note that the judges may contact you from time to time to provide further information regarding your application.
Please explain if your new product makes use of unique ingredient(s) not used before in your industry in the region. You can also explain to what extent the formulation of the new product meets consumer needs for trendier products
Please explain how unique the processing of the new product is. Does the process use new technology unique to your industry in the region? If it is not new, are there any modifications you have made to the process, that are unique to this product in the region?
Packaging is key to new product development, while sustainability is a key attribute that is being focused on by the food industry. Meeting consumer needs: How does the new product's package meet new market and consumer needs for convenience and on-the-go trends? Sustainability: To what extent does the packaging meet sustainability goals of the company and the environment?
Explain in detail how the new product meets the need by consumers for healthier, more nutritious and wholesome food products. Is the product targeting a specific consumer market, and how does the product differ with similar products in the marketplace in its nutritional profile?
Is the product first-to-market in your market? If not, what makes your product unique from the competition?
To what extent does the product meet its target customers’ value aspirations?
A product is only as good as its label and how it is positioned in the marketplace. Does your new product have any unique labeling and branding that resonates with current consumer needs? What is the target market, and how have you positioned the product in the marketplace to meet its targeted consumer market?
Food companies exist in increasingly complex communities, with an increasing focus on how they impact the communities in which they operate. Does your new product offer any social or community benefits to the communities it touches on its supply chain?
You can upload any product pictures or any supporting documentation here

Any problem submitting? Call +254 725 343 932 for any clarifications and help